Training for Integrated Weed Management in Argentina
18 Mai, 2018
18 May, 2018
Thirty Bayer employees from Sales, Marketing and Product Development who have direct contact with customers – and therefore know their needs well – were invited to attend.
Innovation was the key word of the entire training agenda. As Ignacio Gorleri, Corn and Cereal Crop Manager for Latam 2, reports, the training session was staged with the weed team of CREA (Consorcios Regionales de Experimentación Agrícola), an Argentinean farmers’ association. "Year after year, farmers are investing more and more resources, but they are increasingly constrained by the yield potential of their crops," Ignacio Gorleri explains. For him the sum of forces inside and outside of Bayer is capable of enhancing agricultural productivity.
The 30 attendees are now serving as ambassadors for Integrated Weed Management, a topic of prime importance to Bayer’s Crop Science division worldwide. The objective of their ambassadorship is to share the knowledge they have acquired in the various team meetings they attend.